Multimodal Communication: A social semiotic approach to text and image in print and digital media
Type
Book
Authors
ISBN 10
3030154270
ISBN 13
9783030154271
Category
Multimodal analysis
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Publication Year
2019
Publisher
Pages
192
Description
This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology. - from Amzon
Number of Copies
1
