Multimodal Discourse Analysis: Systemic Functional Perspectives (Open Linguistics)

Type

Book

Authors

Kay O'Halloran

ISBN 10

0826488773

ISBN 13

9780826488770

Tags

Linguistics, Semantics

Description

This book brings together cutting-edge research on multimodal texts and the 'discourses' generated through the interaction of two or more semiotic modes of communication including language, dynamic and static visual images, architecture, electronic media, film and print. This includes the study of transition and phase, camera and body movement, typography, layout and the use of colour, and how such choices orientate the viewer to particular readings of the text and context. The result is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. - from Amzon

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