Communicating for Change: Strategies of Social and Political Advocates (Communication, Media, and Politics)

Type

Book

Authors

John P. McHale

ISBN 10

0742529738

ISBN 13

9780742529731

Tags

Communication, Communication & Media Studies, Political Science, Social Sciences, Communications

Description

This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods are most successful in each case and draws theory-based conclusions for effective communication strategies for future activists―especially at the local level. - from Amzon

Number of Copies